Fitness STAR Mission

Fitness STAR is a socially responsible organization formed by fitness model competitors for fitness model competitors.  

Our mission is to provide our models an arena to develop themselves, network with each other and be inspired to shine on the Fitness STAR runway with honest, ethical and fair judging.  Through harnessing the power of modern mediums such as social networking and the internet mixed with traditional mediums such as TV, DVDs and print we strive to provide massive exposure opportunities for our models, sponsors, partners and affiliates.

Our goal is to make Fitness STAR the paramount organization for healthy fitness models in Canada and beyond through exceptional service, inspiration and education.  Our commitment, dedication and unity with our models in combination with emphasis on shared positivity, support and friendship is what distinguishes Fitness STAR as a leader within the fitness industry!

James Erdt (Founder / President)
Leroy Bascombe (Vice President)
Fitness STAR International